In 2016 we issued a rallying cry to make 2016 unforgettable as Year of the Dad - an award-winning celebration of fatherhood and the importance of fathers in child development and parenting.
Thousands of you signed up to push forward this historic culture-shift, and the idea made ripples in both Scottish and UK Parliament, as well as scooping the PRCA DareAward.
Already, employers and service providers who support dads are discovering a win-win outcome as new shared parenting legislation opens up unprecedented opportunities for equality in both home and workplace.
Isn't it time the world learned more about the benefits of supporting dads?
There's still time to join us as we dispel outdated myths about dads and celebrate the unsung multitudes already embracing their potential as caregivers and role models at the centre of their children’s lives.
We'll continue to roll out a range of events and resources in the wake of this collaborative celebration - including our 2017 #DadUp campaign - because the culture shift is only just beginning!