Dad Up Campaign

WINNER: Champions of Equality and Diversity Award at the Marketing Society Star Awards!

WE HAVE A VISIONNarrow_Dad_up_Lock_ups_.jpg
To inspire and create a truly father-friendly world.

A world where diversity is celebrated and the nurturing role of fathers is recognised and respected.

Read more

Year of the Dad


In 2016 we issued a rallying cry to make 2016 unforgettable as Year of the Dad - an award-winning celebration of fatherhood and the importance of fathers in child development and parenting.

Thousands of you signed up to push forward this historic culture-shift, and the idea made ripples in both Scottish and UK Parliament, as well as scooping the PRCA DareAward.

Read more