Baby Buddy is a free, clinically informed parenting app that supports families from pregnancy through a child’s second birthday. Written at a reading age of nine, it offers accessible, evidence-based guidance in multiple formats, including short articles, videos and interactive tools.

For dads, mums and co-parents, Baby Buddy offers personalised daily tips and reminders, with content designed around diverse parenting journeys, including LGBTQ+ families. The app is data-light, works offline and includes a 24/7 mental-health text messenger for those who need support at any time.