WINNER: Champions of Equality and Diversity Award at the Marketing Society Star Awards!
WE HAVE A VISION
To inspire and create a truly father-friendly world.
A world where diversity is celebrated and the nurturing role of fathers is recognised and respected.
Tired stereotypes trap both genders: what does ‘Man Up’ mean in a world where caring and earning are shared responsibilities?
We all benefit when dads are empowered as caregivers – women, children, families, employers and society at large.
So whether you’re an organisation, a family or a firm, join us in this cultural revolution – and see both homes and workplaces flourish.
Let dads do the hardest, richest job in the world.
IT’S TIME TO #DADUP.
HELP THEM CARE. GIVE THEM LEAVE. RESPECT THEIR RIGHTS.
As women rightly claim equality in the workplace, fathers need inclusive services and family-friendly working that supports their essential role at home.
#DadUp your organisation or service – and foster a more equal society.
#DadUp your workplace - because dads who are supported at work are more engaged and productive.
#DadUp in the early years – and see the difference in children’s wellbeing, confidence and attainment.
Get involved & check out the pioneering work with father-inclusive schools and nurseries.
#DadUp at home – even if circumstances take you away from your child it’s quality not just quantity that matters.
Tap into our community, access online resources and a network of support.