It was established in 2008 as a new generation men’s lifestyle channel and the leading voice for Dads. At DAD.info we want to celebrate the changing role of Dads with engaging, helpful, practical, entertaining resources and content for every stage of their journey. It is home to the largest connected community of active, involved Dads through its interactive forum, providing great peer to peer support and advice for what can be one of the most challenging and rewarding life experiences.

DAD.info is run by the Family Matters Institute (FMI); a registered UK charity (1101587) seeking to increase the value society places on the family through its research, training and digitally tailored services.